Article in Park Rapids Enterprise

August 12, 2017

Initiative underway to establish community brand

A group of Park Rapids area stakeholders is working to establish a community brand.

The Park Rapids Lakes Area Community Branding presentation was held Thursday and Friday this week, where group leader Molly Luther introduced the initiative. The Dallas-based firm Civic Brand was hired to help in the process, with the goal to build a positive image that attracts the desired residents and visitors, helps recruit and retain healthy workforce, and attracts business and investment to the Park Rapids Lakes Area.

“We are hoping that through this process we can help attract the desired residents we want to bring to our area, entrepreneurs who will open businesses and create jobs, and to help build a strong, healthy workforce for the businesses that are open here.”

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